{"id":1971,"date":"2020-01-29T21:22:21","date_gmt":"2020-01-29T21:22:21","guid":{"rendered":"https:\/\/kobotalk.com\/?p=1971"},"modified":"2020-01-30T06:00:16","modified_gmt":"2020-01-30T06:00:16","slug":"real-estate-marketing-how-to-make-it-big-selling-other-peoples-property","status":"publish","type":"post","link":"https:\/\/kobotalk.com\/BLOG\/real-estate-marketing-how-to-make-it-big-selling-other-peoples-property\/","title":{"rendered":"Real Estate Marketing: How to Make It Big Selling Other People’s Property"},"content":{"rendered":"Reading Time: <\/span> 5<\/span> minutes<\/span><\/span>
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Real Estate Marketing can be the easiest way of starting a lucrative real estate business if you know how to go about it.<\/p>\n\n

I said\u00a0 “if you know how to go about it” because\u00a0 I know many people who call themselves\u00a0 real estate marketers, estate agents or even realtors, yet they know nothing about the business, hence they are achieving little or no success.<\/p>\n

If you are interested in real estate marketing, you must first understand that it is a business, see it as one and treat it as one.<\/p>\n

In fact, real estate marketing is one of the little known but common businesses that anyone can do to make money on demand, create a sustainable passive income and achieve financial freedom.<\/p>\n

And talking about making money on demand and achieving financial freedom; this is what I discussed in my eBook “The Money Tree Businesses (7 Simple But Highly Profitable Businesses You Can Start to Make Money On Demand”.<\/em> \u00a0You can download the book here<\/a> for half the price it’s selling on Amazon.<\/p>\n

Now let’s move on.<\/p>\n

Real Estate Marketing, What’s It?<\/strong><\/h2>\n

It is simply what it is: Marketing Real Estates Properties.<\/p>\n

You are not buying, constructing or building houses. You simply sell real estate properties on behalf of developers and real estate companies and earn commissions.<\/p>\n

What type of properties can you sell?\u00a0<\/p>\n

There are a variety of them: \u00a0lands, homes, shopping malls, office complexes, condos and warehouses, amongst others.\u00a0<\/p>\n

Real Estate Marketing will continue to thrive because real estate and construction will continue to be a booming sector due to growing world population.<\/p>\n

Consider this: The UNDP estimates that by 2025 the world population will be 8 billion and that by 2050, it would have increased to 10 billion people.<\/p>\n

That\u2019s 10 billion human beings that will need where to sleep, work, shop, and play.<\/p>\n

What industry will provide the shelters, factories, malls, recreation centers and the school buildings for this 10 billion people?<\/p>\n

Real Estate and Construction Industry<\/a>, of course!<\/p>\n

And who will connect buyers with the sellers of these properties?<\/p>\n

The Realtors! That\u2019s you, the real estate marketer.<\/p>\n

You get the picture?<\/p>\n

I am not talking about estate agents here. Those people that put house to let signs on street corners.\u00a0 No!\u00a0 I am talking about Real Estate Marketing.\u00a0 This one involves the deployment of marketing strategies and tools to connect buyers with sellers of real estate properties.<\/p>\n

Call it Real Estates Consultancy or Real Estates Affiliate Marketing, you will not be wrong.\u00a0 As matter of fact, the business works on the affiliate marketing model because, your job really is to refer prospects to real estates properties of the merchants.\u00a0<\/p>\n

Once the prospect you refer closes a deal, you grab your commission.<\/p>\n

How It Works<\/h3>\n

Now, this is how it works.<\/p>\n

Real Estate Firms and property developers are always on the lookout for independent marketers for two reasons:<\/p>\n

    \n
  • To save cost and<\/li>\n
  • To complement their own in-house marketing structure<\/li>\n<\/ul>\n

    Except for companies that are big or have very large platforms, getting in front of the right audience takes time and cost a lot of money.\u00a0 Many firms find it a more efficient strategy to engage independent marketers to create markets for their real estate portfolios.<\/p>\n

    So the first step is to sign up with a real estate company or property developer that has a proven and solid system \u2026 training, compensation, tracking and reputation.<\/p>\n

    Then get trained and understand their systems. And because you are an Independent Marketer, you can sign up with as many real estate firms as you like.<\/p>\n

    You are also allowed to refer people to sign up with the firms and for each person you referred, you earn a referrer commission on the business generated by that person.<\/p>\n

    The next step is to sell, refer other marketers and earn your\u00a0 commissions.\u00a0 Some firms pay as much as 5%. Now imagine you facilitated a sale of a property worth NGN50 million, that’s a commission of N2,500,000. Just on one sale.<\/p>\n

    How much you make depends largely on your marketing strategy and network.\u00a0 In this business social capital is very important, develop it.<\/p>\n

    Set It Up as A Proper Business<\/strong><\/h3>\n

    I have said earlier that real estate marketing is a business, so set it up properly.\u00a0 Setting up your real estate marketing business properly will mean that you:<\/p>\n

      \n
    • Register your business – a business name registration will serve your purpose very well<\/li>\n
    • Get an office – this will be your contact place where your customers can come for meetings.\u00a0 Real estate marketing can actually be done from home if it is convenient.<\/li>\n
    • Design your marketing tools<\/li>\n
    • Watch out for regulation, if any and register with a relevant association.\u00a0 For instance you may need to register with the Association of Real Estate Agents in Nigeria.<\/li>\n<\/ul>\n

      Marketing Tips<\/strong><\/h4>\n

      Here are what you need to do to make it big in real estate marketing.<\/p>\n

      #1.\u00a0 Create a Website\u00a0<\/strong>–\u00a0 the internet is the first place many people will go to when they are looking for something to buy, real estate property inclusive. \u00a0 Use your website to build trust by providing useful information on what potential real estate buyers will need.<\/p>\n

      This will help you cultivate loyal audience that you can sell to.<\/p>\n

      #2.\u00a0 Exploit the Power of Social Media<\/strong>\u00a0–\u00a0<\/strong>Create and run pages for your business on the major social media platforms – Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snap Chat, amongst others.\u00a0 Share engaging articles, educate your audience and become a go to expert for most of them. \u00a0<\/p>\n

      Post pictures and promote the properties you market around the stories you share.\u00a0 People tend to believe more on products sold this way more than when you emphasize on the sale itself.<\/p>\n

      #3.\u00a0Exploit the power of email marketing<\/strong> – Email marketing is a powerful tool for direct marketing.\u00a0 Use your website or blog to capture prospects emails.\u00a0 You achieve this by creating lead magnets on your website which requires people with interest on what you offer to opt in to receive further correspondences.\u00a0<\/p>\n

      Your lead magnet can be a free report on how to buy property in Lagos free from Omonile wahala<\/em> or a free book on how to get mortgage loans to buy any property you want in Nigeria. \u00a0<\/p>\n

      When visitors to your website indicate interest to download the free report, you ask for their email addresses to send it directly to them.\u00a0 Those emails captured become powerful prospects to sell your properties to.<\/p>\n

      #4.\u00a0Publish a Newsletter<\/strong> – Newsletters can be powerful tools for marketing.\u00a0 You send periodic newsletter to your list loaded with relevant information on development in the real estate market.\u00a0<\/p>\n

      If you do this well and your monthly newsletter become popular and large number of subscribers you can take it further by receiving adverts from real estate firms.<\/p>\n

      #5. Develop a Network of Independent Marketers<\/strong>\u00a0 – This will form your pool of residual income as you will earn commission from the activity of each marketer on your network.<\/p>\n

      Recruiting a network of independent marketers will not be difficult if you know how to use internet marketing tools such as highlighted above.<\/p>\n

      Once you understand the company you represent and the properties that are on for sale, post this on Facebook, Instagram or Twitter.<\/p>\n

      Or send to your email list or post on your blog. Your goal is to introduce the business to fellow Realtors and as soon as you are able to get them to join the company as Independent marketers, using your referrer code, you have effectively launched your business.<\/p>\n

      Finally<\/strong><\/p>\n

      Real Estate Marketing is a profitable business if you know how to go about it and have the patience and maturity to grow it.\u00a0 Like everything marketing, you must learn how to deal with rejections.\u00a0<\/p>\n

      But if you follow the tips highlighted here, you will get to the point where you become a rallying point for both property buyers and sellers.<\/p>\n

      Getting real estate firms to work with wouldn\u2019t be a problem. Do a Google search, check local directories and then visit the website of real estate bodies.<\/p>\n

      There are many ways to do it. Approach them with business proposals. They will be glad to have you work with them after all, they are not paying you. You only take a tiny percentage of what you sell and you only get paid when you sell.<\/p>\n

      Did you love what you’ve just read? Why not share with your friends so they too can learn.\u00a0 Also share your ideas about this topic using the comment box below so other readers to benefit from your experience.<\/em><\/p>\n

       <\/p>\n","protected":false},"excerpt":{"rendered":"

      Reading Time: <\/span> 5<\/span> minutes<\/span><\/span>Real Estate Marketing can be the easiest way of starting a lucrative real estate business if you know how to go about it. I said\u00a0 “if you know how to go about it” because\u00a0 I know many people who call…<\/p>\n","protected":false},"author":1,"featured_media":1974,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[44,22],"class_list":["post-1971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-ideas","tag-business-ideas","tag-real-estate"],"a3_pvc":{"activated":true,"total_views":493,"today_views":0},"yoast_head":"\nReal Estate Marketing: How to Make It Big Selling Other People's Property - KOBOTALK BLOG<\/title>\n<meta name=\"description\" content=\"Real Estate Marketing is simply as it sounds - marketing real estates. 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In 2013, I bought a small parcel of land measuring 30 x 120 sq.\u2026","rel":"","context":"In "Business Ideas"","block_context":{"text":"Business Ideas","link":"https:\/\/kobotalk.com\/BLOG\/category\/business-ideas\/"},"img":{"alt_text":"Real Estate","src":"https:\/\/cdn.shortpixel.ai\/spai\/q_lossy+ret_img+to_webp\/i0.wp.com\/kobotalk.com\/BLOG\/wp-content\/uploads\/2017\/08\/Real-Estate.png?fit=960%2C720&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/cdn.shortpixel.ai\/spai\/q_lossy+ret_img+to_webp\/i0.wp.com\/kobotalk.com\/BLOG\/wp-content\/uploads\/2017\/08\/Real-Estate.png?fit=960%2C720&ssl=1&resize=350%2C200 1x, https:\/\/cdn.shortpixel.ai\/spai\/q_lossy+ret_img+to_webp\/i0.wp.com\/kobotalk.com\/BLOG\/wp-content\/uploads\/2017\/08\/Real-Estate.png?fit=960%2C720&ssl=1&resize=525%2C300 1.5x, https:\/\/cdn.shortpixel.ai\/spai\/q_lossy+ret_img+to_webp\/i0.wp.com\/kobotalk.com\/BLOG\/wp-content\/uploads\/2017\/08\/Real-Estate.png?fit=960%2C720&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2156,"url":"https:\/\/kobotalk.com\/BLOG\/real-estate-investment\/","url_meta":{"origin":1971,"position":1},"title":"10 Reasons Why Real Estate Investment Is the Best","author":"Buchi","date":"June 9, 2020","format":false,"excerpt":"Let's talk about real estate investment.\u00a0 Some experts advice that investing in real estate is a bad idea.\u00a0 They reason that properties don't have the kind of liquidity that assets like stocks, bonds, and mutual funds have.\u00a0 They also reason that Investing in real estates requires huge capital outlay.\u00a0 And\u2026","rel":"","context":"In "Investing"","block_context":{"text":"Investing","link":"https:\/\/kobotalk.com\/BLOG\/category\/investing\/"},"img":{"alt_text":"real estate investment","src":"https:\/\/cdn.shortpixel.ai\/spai\/q_lossy+ret_img+to_webp\/i0.wp.com\/kobotalk.com\/BLOG\/wp-content\/uploads\/2017\/12\/Real-Estae.jpg?fit=1024%2C512&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/cdn.shortpixel.ai\/spai\/q_lossy+ret_img+to_webp\/i0.wp.com\/kobotalk.com\/BLOG\/wp-content\/uploads\/2017\/12\/Real-Estae.jpg?fit=1024%2C512&ssl=1&resize=350%2C200 1x, https:\/\/cdn.shortpixel.ai\/spai\/q_lossy+ret_img+to_webp\/i0.wp.com\/kobotalk.com\/BLOG\/wp-content\/uploads\/2017\/12\/Real-Estae.jpg?fit=1024%2C512&ssl=1&resize=525%2C300 1.5x, https:\/\/cdn.shortpixel.ai\/spai\/q_lossy+ret_img+to_webp\/i0.wp.com\/kobotalk.com\/BLOG\/wp-content\/uploads\/2017\/12\/Real-Estae.jpg?fit=1024%2C512&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2852,"url":"https:\/\/kobotalk.com\/BLOG\/5-types-of-investment-that-will-make-smart-people-rich-in-2021\/","url_meta":{"origin":1971,"position":2},"title":"5 types of Investments that Make Smart People Rich","author":"Buchi","date":"January 20, 2025","format":false,"excerpt":"These Types of Investments Will Make You Rich! In today\u2019s world, many people believe that financial success is either a matter of luck or achieved through dubious means. However, the truly wealthy know that the secret to building lasting prosperity lies in one crucial factor: smart investing. What sets the\u2026","rel":"","context":"In "Investing"","block_context":{"text":"Investing","link":"https:\/\/kobotalk.com\/BLOG\/category\/investing\/"},"img":{"alt_text":"types of investments","src":"https:\/\/cdn.shortpixel.ai\/spai\/q_lossy+ret_img+to_webp\/i0.wp.com\/kobotalk.com\/BLOG\/wp-content\/uploads\/2019\/05\/invest-in-nigeria-e1657262374209.jpg?fit=600%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/cdn.shortpixel.ai\/spai\/q_lossy+ret_img+to_webp\/i0.wp.com\/kobotalk.com\/BLOG\/wp-content\/uploads\/2019\/05\/invest-in-nigeria-e1657262374209.jpg?fit=600%2C400&ssl=1&resize=350%2C200 1x, https:\/\/cdn.shortpixel.ai\/spai\/q_lossy+ret_img+to_webp\/i0.wp.com\/kobotalk.com\/BLOG\/wp-content\/uploads\/2019\/05\/invest-in-nigeria-e1657262374209.jpg?fit=600%2C400&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":1652,"url":"https:\/\/kobotalk.com\/BLOG\/industries-to-invest-in-2020\/","url_meta":{"origin":1971,"position":3},"title":"These are the Top 10 Industries to Invest in 2020","author":"Buchi","date":"December 20, 2019","format":false,"excerpt":"In this post I highlight 10 Industries to invest in 2020.\u00a0 If you desire to own your own business this year, the tips here will help you make informed decisions. The type of business you chose to do is a critical to your success as an entrepreneur.\u00a0 Most aspiring entrepreneurs\u2026","rel":"","context":"In "Business Ideas"","block_context":{"text":"Business Ideas","link":"https:\/\/kobotalk.com\/BLOG\/category\/business-ideas\/"},"img":{"alt_text":"Industries to Invest In 2020","src":"https:\/\/cdn.shortpixel.ai\/spai\/q_lossy+ret_img+to_webp\/i0.wp.com\/kobotalk.com\/BLOG\/wp-content\/uploads\/2018\/06\/crowd-funding.jpg?fit=942%2C628&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/cdn.shortpixel.ai\/spai\/q_lossy+ret_img+to_webp\/i0.wp.com\/kobotalk.com\/BLOG\/wp-content\/uploads\/2018\/06\/crowd-funding.jpg?fit=942%2C628&ssl=1&resize=350%2C200 1x, https:\/\/cdn.shortpixel.ai\/spai\/q_lossy+ret_img+to_webp\/i0.wp.com\/kobotalk.com\/BLOG\/wp-content\/uploads\/2018\/06\/crowd-funding.jpg?fit=942%2C628&ssl=1&resize=525%2C300 1.5x, https:\/\/cdn.shortpixel.ai\/spai\/q_lossy+ret_img+to_webp\/i0.wp.com\/kobotalk.com\/BLOG\/wp-content\/uploads\/2018\/06\/crowd-funding.jpg?fit=942%2C628&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":5070,"url":"https:\/\/kobotalk.com\/BLOG\/16-proven-ways-to-earn-1000-in-passive-income-every-month\/","url_meta":{"origin":1971,"position":4},"title":"16 Proven Ways to Earn $1000 in Passive Income Every Month","author":"Buchi","date":"March 3, 2024","format":false,"excerpt":"Ways To Earn $1000 In Passive Income Monthly In today's challenging global economy, it is no longer optional to diversify your income streams if you want to achieve financial stability.\u00a0 It has become a critical personal finance strategy.\u00a0 Why? 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As investment vehicles, REITs provide individuals with an easy and liquid way to invest in income-generating real estate. 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