{"id":756,"date":"2018-11-14T12:39:13","date_gmt":"2018-11-14T12:39:13","guid":{"rendered":"https:\/\/kobotalk.com\/?p=756"},"modified":"2018-12-24T08:30:16","modified_gmt":"2018-12-24T08:30:16","slug":"digital-signage-and-small-businesses","status":"publish","type":"post","link":"https:\/\/kobotalk.com\/BLOG\/digital-signage-and-small-businesses\/","title":{"rendered":"5 Ways Digital Signage Can Benefit Your Small Business"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_756\" class=\"pvc_stats all  \" data-element-id=\"756\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img data-recalc-dims=\"1\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxIDEiIHdpZHRoPSIxIiBoZWlnaHQ9IjEiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZpMC53cC5jb20lMkZrb2JvdGFsay5jb20lMkZCTE9HJTJGd3AtY29udGVudCUyRnBsdWdpbnMlMkZwYWdlLXZpZXdzLWNvdW50JTJGYWpheC1sb2FkZXItMnguZ2lmJTNGcmVzaXplJTNEMTYlMjUyQzE2JTI2c3NsJTNEMSIgZGF0YS13PSIxIiBkYXRhLWg9IjEiIGRhdGEtYmlwPSIiPjwvc3ZnPg==\" data-spai=\"1\" border=0 \/><noscript data-spai=\"1\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/cdn.shortpixel.ai\/spai\/q_lossy+ret_img+to_webp\/i0.wp.com\/kobotalk.com\/BLOG\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif?resize=16%2C16&ssl=1\" data-spai-egr=\"1\" border=0 \/><\/noscript><\/p>\n<div class=\"pvc_clear\"><\/div>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">In the current digital era, we have screens everywhere and people have a passionate love affair with all things digital. Shopping habits are changing and consumers are becoming more technology oriented than ever.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">Digital signage is now a trusted source of information used by consumers in choosing what to buy and where to shop. It offers new invigorating ways to display content and more businesses are utilizing the screens to showcase their products and grow their businesses.<br \/>\n<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">In addition, digital videos are modern and more versatile than traditional printed signage. But, it is not just for the business big-shots; smart small business owners are also adopting digital signage to stand out and engage with more customers.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">Here are 5 ways digital signage can benefit your small business<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">#1. <strong>Attention Grabbing Displays<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">Digital signage has grown so fast over the last couple of years mainly because of its effectiveness in grabbing customers\u2019 attention. Studies have shown that dynamic videos and movement attract the human eye more than static signs and other forms of media.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">Combined with appealing content, it will transform your small business content from ordinary to attention-grabbing. Moreover, it can keep your customers entertained as you updated then with your products\/ services, latest promotions, and sales.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">#2<strong>. Affordable, Durable and Low-cost Maintain<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\"><a href=\"https:\/\/www.userful.com\/digital-signage-video-wall\">Digital signage offers low-cost display and is now more affordable<\/a> than ever with the cost of with the cost of hardware constantly dropping. They may seem a bit costly at first, but they are a worthy expenditure and will save you money in the long term due to their long lifespan and easy maintenance.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">It is also very easy to update. It a better and more affordable option than continuing to print out information, especially for big audiences. It is one of the most efficient and yet affordable ways to update content which makes it ideal for small businesses.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">#3<strong>.\u00a0 Helps Your Business with Social Media Engagement<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">A business without digital signage will have to share their Twitter, Facebook and Instagram information through laptops and mobile devices. Social media has proved to be such a powerful marketing tool and an efficient way for your customers to interact with customers. It is a low-cost and low-risk way to promote your brand. Therefore, you need a more powerful tool to encourage participation and enhance your brand through social media. It is an efficient and more powerful way of sharing your social media information.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">#4<strong>. Improves Your Reputation<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">The first impression of your business is important to keep customers coming back. Good branding improves the look of your business and increases the chance for your customer to remember your brand.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">Furthermore, consumers associate a digital signage with businesses that provide high-quality products and services. Your customers will see that your business is moving with the times and adopting new technology.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">#5<strong>.\u00a0 Increases Revenue<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">High-quality digital signage attracts customers to your business hence increasing revenue for your business. A new digital signage cost will be quickly offset by its income potential. According to a study conducted by Arbitron digital signage increases sales of a business by up to 30%!<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\"><a href=\"https:\/\/www.digitalsignagetoday.com\/articles\/10-reasons-smbs-need-digital-signage\/\">Digital signage has many benefits that help small business to stay in the game<\/a> and in line with their competitors. Besides, digital signage doesn&#8217;t go stale as quickly as static signs which are also more expensive in the long run.<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>In the current digital era, we have screens everywhere and people have a passionate love affair with all things digital. Shopping habits are changing and consumers are becoming more technology oriented than ever. Digital signage is now a trusted source&#8230;<\/p>\n","protected":false},"author":2,"featured_media":20,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[47],"tags":[19],"class_list":["post-756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-small-business"],"a3_pvc":{"activated":true,"total_views":310,"today_views":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Ways Digital Signage Can Benefit Your Small Business - KOBOTALK BLOG<\/title>\n<meta name=\"description\" content=\"Digital signage has provided businesses the opportunity to showacase their services on the go using the pervasiveness of technology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kobotalk.com\/BLOG\/digital-signage-and-small-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways Digital Signage Can Benefit Your Small Business - 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These laws aim to simplify tax administration, improve compliance, expand the tax base, and enhance ease of doing business - particularly for Micro, Small,\u2026","rel":"","context":"In &quot;Grow Your Business&quot;","block_context":{"text":"Grow Your Business","link":"https:\/\/kobotalk.com\/BLOG\/category\/business\/"},"img":{"alt_text":"New Tax Laws","src":"https:\/\/cdn.shortpixel.ai\/spai\/q_lossy+ret_img+to_webp\/i0.wp.com\/kobotalk.com\/BLOG\/wp-content\/uploads\/2025\/07\/Tax-man.jpg?fit=600%2C327&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/cdn.shortpixel.ai\/spai\/q_lossy+ret_img+to_webp\/i0.wp.com\/kobotalk.com\/BLOG\/wp-content\/uploads\/2025\/07\/Tax-man.jpg?fit=600%2C327&ssl=1&resize=350%2C200 1x, https:\/\/cdn.shortpixel.ai\/spai\/q_lossy+ret_img+to_webp\/i0.wp.com\/kobotalk.com\/BLOG\/wp-content\/uploads\/2025\/07\/Tax-man.jpg?fit=600%2C327&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":4308,"url":"https:\/\/kobotalk.com\/BLOG\/3-digital-marketing-strategies-to-grow-your-online-business\/","url_meta":{"origin":756,"position":1},"title":"3 Digital Marketing Strategies to Grow Your Online Business","author":"Mia Clarke","date":"December 29, 2021","format":false,"excerpt":"Online businesses are the ongoing trend of this era, and we can predict they will rule the internet in the coming future. With the massive number of online businesses, we can understand how hard it must be to make a business successful by crossing other businesses. Well, if you are\u2026","rel":"","context":"In &quot;Grow Your Business&quot;","block_context":{"text":"Grow Your Business","link":"https:\/\/kobotalk.com\/BLOG\/category\/business\/"},"img":{"alt_text":"Digital Marjeting Strategies","src":"https:\/\/cdn.shortpixel.ai\/spai\/q_lossy+ret_img+to_webp\/i0.wp.com\/kobotalk.com\/BLOG\/wp-content\/uploads\/2021\/12\/Digital-marketing-strategies1-e1640776057406.jpg?fit=356%2C200&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2852,"url":"https:\/\/kobotalk.com\/BLOG\/5-types-of-investment-that-will-make-smart-people-rich-in-2021\/","url_meta":{"origin":756,"position":2},"title":"5 types of Investments that Make Smart People Rich","author":"Mia Clarke","date":"January 20, 2025","format":false,"excerpt":"These Types of Investments Will Make You Rich! In today\u2019s world, many people believe that financial success is either a matter of luck or achieved through dubious means. However, the truly wealthy know that the secret to building lasting prosperity lies in one crucial factor: smart investing. 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