In the current digital era, we have screens everywhere and people have a passionate love affair with all things digital. Shopping habits are changing and consumers are becoming more technology oriented than ever.
Digital signage is now a trusted source of information used by consumers in choosing what to buy and where to shop. It offers new invigorating ways to display content and more businesses are utilizing the screens to showcase their products and grow their businesses.
In addition, digital videos are modern and more versatile than traditional printed signage. But, it is not just for the business big-shots; smart small business owners are also adopting digital signage to stand out and engage with more customers.
Here are 5 ways digital signage can benefit your small business
#1. Attention Grabbing Displays
Digital signage has grown so fast over the last couple of years mainly because of its effectiveness in grabbing customers’ attention. Studies have shown that dynamic videos and movement attract the human eye more than static signs and other forms of media.
Combined with appealing content, it will transform your small business content from ordinary to attention-grabbing. Moreover, it can keep your customers entertained as you updated then with your products/ services, latest promotions, and sales.
#2. Affordable, Durable and Low-cost Maintain
Digital signage offers low-cost display and is now more affordable than ever with the cost of with the cost of hardware constantly dropping. They may seem a bit costly at first, but they are a worthy expenditure and will save you money in the long term due to their long lifespan and easy maintenance.
It is also very easy to update. It a better and more affordable option than continuing to print out information, especially for big audiences. It is one of the most efficient and yet affordable ways to update content which makes it ideal for small businesses.
#3. Helps Your Business with Social Media Engagement
A business without digital signage will have to share their Twitter, Facebook and Instagram information through laptops and mobile devices. Social media has proved to be such a powerful marketing tool and an efficient way for your customers to interact with customers. It is a low-cost and low-risk way to promote your brand. Therefore, you need a more powerful tool to encourage participation and enhance your brand through social media. It is an efficient and more powerful way of sharing your social media information.
#4. Improves Your Reputation
The first impression of your business is important to keep customers coming back. Good branding improves the look of your business and increases the chance for your customer to remember your brand.
Furthermore, consumers associate a digital signage with businesses that provide high-quality products and services. Your customers will see that your business is moving with the times and adopting new technology.
#5. Increases Revenue
High-quality digital signage attracts customers to your business hence increasing revenue for your business. A new digital signage cost will be quickly offset by its income potential. According to a study conducted by Arbitron digital signage increases sales of a business by up to 30%!
Digital signage has many benefits that help small business to stay in the game and in line with their competitors. Besides, digital signage doesn’t go stale as quickly as static signs which are also more expensive in the long run.