How can one make money with facebook? One reader from Ethiopia had asked me in an email.
That reader is one of the over 200 million people in Africa, mostly millenials, who use facebook everyday to make new friends, connect with old class mates, start and end relationships, quarrel with strangers over local politics, etc. They have heard repeatedly that there are people who are making money on this same platform called Facebook, and they wonder how.
Ofcourse, Facebook is a social networking platformAMP and connecting with friends and family was the primary purpose when it was created for college students by Mark Zuckerbeg. But you can also make money with facebook.
Yes, Facebook, over the years have remarkably transformed from a mere social networking site to a great market place with a number of facilities that promote commerce. So, apart from offering tool for communication and entertainment, Facebook also offers tools that businesses and individuals can leverage on to make money.
As a matter of fact, making money with facebook has become a very lucrative online business model in itself. A good number of smart users are leveraging on these opportunities to make money in six and seven figures.
You too can begin to make money with Facebook right now!
How?
You make money with Facebook in three major ways. You can call these the business models and they include:
Let’s now expand these into the many different ways or routes available to you to make money with Facebook. Each of the activity discussed below falls in any of the three business models highlighted above.
Here are just a few of the many ways you can make money with facebook whether you are an individual or a business.
The first and most common way to make money on Facebook to buy and sell goods and services. And Facebook has made this even easier now by the Marketplace feature within the platform. The Facebook marketplace feature allows users to create online shops, list and promote items in the shop.
It is similar to other online marketplaces like Konga, Jumia, Kilimall and Amazon, etc. However, the facebook marketplace focusses on local businesses and products.
Users only need to create a listing of their products, with a description, photos, and price. They can also choose to add additional details such as the condition of the item, shipping options, and payment methods. Once the listing is created, it will be visible to users in their local area who are browsing the Marketplace.
Accessing the marketplace on facebook is easy and only requires you to click on the “Marketplace” icon and follow through the process. To sell your products quickly, users can choose to advertise their products or their shops within the market place leveraging on the Facebook advert feature.
You can sell a variety of physical products. All you need to do is research to know what is in high demand. I see users who sell cars, electronics equipment, clothes, shoes, creeams, food items,interior deco, etc.
Facebook has a powerful advertising feature which users can leverage on to promote their goods and services within the Facebookplatform as well as drive traffice to their individual websites, online shops, and landing pages.
With Facebook ads, you have the chance of creating customized ads in text, image or video. Advertisers can target identified audience based on a number of categories such as age, gender, interest, occupation, profession, geographic location, etc. Such audience targeting is important because it increases the chances of users viewing your ad as well as increasing conversion.
By creating targeted and engaging ads, businesses can increase their brand awareness, drive traffic to their website, and boost their sales.
Knowing how to optimise facebook ads to drive conversion is a good skill that will help you rund good ads to sell your goods and services as well as provide such serive to others. There a lot of people who today earn full time income from the skill in running facebook ads. consultant. You too can learn this skill and be on your way making money with Facebook.
Content creation has become one of the most popular ways young people make money online. And Facebook provides a profitable distribution channel to promote and monetize your content. You can package your content in a variety of formats: text, video and infographics. With Facebook monetization, videos are most popular.
The idea is to find a niche with large audience, develop a content strategy to speak to that audience, create a Facebook page or channel, prepare your content and regularly update your page or channel with your content.
promote your channel or page untill it gets popular and have large followership. Then monitze it by signing up with the Facebook monetization programme. Once you get approved, Facebook will start showing its partner adverts on your channel or page. Just like the Google AdsenseAMP programme, Facebook share ad revenue with you.
In order to monetize your video content, Facebook requires your channle to have a minimum of 10,000 page followers.
Other ways you make money with your content on Facebook is to include ads in your videos or articles, insert subscription links, and by collaborating with brands. They opportunities open to you after you might have created a strong channel with a large audience is enormous. Many content creators from Africa are making money with commedy skits, relationship advice, and similar niches.
Having a popular channel with content that attracts large audience is one sure steps towards becoming an influencer. The money is in getting brands to who will want to leverage on your channel to sell to your audience.
Experts call this influencer marketing!
Influencer marketing has become a popular way for brands to reach their target audience on social media platforms like Facebook. If you have a large following on Facebook, you can become an influencer and earn money by promoting products or services to your followers. Brands are always looking for influencers who can help them reach their target audience and increase their sales.
Facebook Groups are communities of people with similar interests. And there are tons of it on the platform which their owners are using to make money in millions.
This is how it works. You create a group to grow a community of members interested in a particular topic. Members generate content by contributing to discussions. These discussions help people to solve their problems and with time the group become popular as more and more members join.
You monetize by selling products on the platform, promoting other people’s products for a fee or offer services to members who are willing and ready to pay for it. Thus, If you have a particular skill or expertise, you can create a Facebook Group and offer your services to members. For example, if you are a graphic designer, you can create a Facebook Group for people who need design services and offer your services to members of the group. You can also make money by allowing members of the group to advertise their products and services to the group for a fee.
Facebook Live is a feature that allows users to broadcast live videos to their followers. If you have a talent or skill that you can share with your audience, you can use Facebook Live to create engaging content and earn money. For example, if you are a fitness instructor, you can create live workout sessions and charge your followers for access to your sessions.
You can also monetize the channel by running live ads as you air the programme
Facebook Gaming is a feature that allows users to play games on the platform. If you are a gamer or a game developer, you can create games and earn money through in-game purchases. You can also earn money by streaming your gameplay on Facebook and monetizing your streams through ads and sponsorships.
In conclusion, Facebook offers a wide range of opportunities for individuals and businesses to make money in Africa. Whether you are a marketer, influencer, entrepreneur, or a content creator, there are many ways you can leverage Facebook to earn money. By exploring these different opportunities and finding what works for you, you can turn your Facebook presence into a profitable venture.
Buchi creates content and leads the Team at Kobotalk Management Services; a business development and investment consultancy firm. He provides strategic advisory to help SME's, small business owners and HNI's grow profitable business and make informed investing decisions.
Buchi creates content and leads the Team at Kobotalk Management Services; a business development and investment consultancy firm. He provides strategic advisory to help SME's, small business owners and HNI's grow profitable business and make informed investing decisions.