Can you make money blogging? Majority of people who set up blogs do so as means to make money online. However, a very great majority of them get frustrated in the process.
The reason there is a large number of inactive blogs on the web is because their owners abandoned them. The blogs are not earning them anything. Truth is blogging can be very profitable. As a matter of fact there are blogs that generate millions of dollars in revenue for their owners every year.
So, yes you can make money blogging but why you are not……..?
There could be a couple of reasons your blog isn’t making moneyAMP. From my experience, blogs that get little or no traffic are not likely to make money; particularly if the monetization strategy is display adverts. I think it makes a lot of sense: if no body visits to read your content, how can they see and click on the ads on you display.
Unfortunately, many newbies have been thought that the best way to make money blogging is by having ads on their content. So as soon as they set up their blogs, they start applying for adsense. Many soon get frustrated because they are not able to even get their websites approved for Google Adsense.
No one showed them the right steps to getting approved for Google AdsenseAMP. Even after getting adsense approval, you found that it isn’t easy to make money with just splasing ad codes on your content. A lot of issues come to play such as quantity and quality of traffic, where your visitors are coming from, cost per click (cpc), page revenue per thousand (rpm), etc.
You soon realize that your blog can’t earn due to low traffic. However, it is possible to make money even with a low traffic. And in this post, I’ll show how.
But first………
For a blog to be profitable, it must be created in such a way to make money. This means that if you didn’t create your blog to make money, don’t expect to earn from it.
The first step to creating a profitable blog is to understand that blogging is a business and approach it in like manner. Thus, you have to start by planning your business carefully before launching.
Blogging is a content based business and there are four components to it that you must identify and address when planning to start.
These are:
You have to define your blogging business model. This is the general framework that cleary states how you want to run your blogging business and how you intend to make money with it. Thus, if your strategy is to earn with ad revenue, you must have a system of driving. This is because traffic is a key ingredient of success for websites whose primary revenue strategy is adverts.
This defines the market you want to target. What kind of people do you expect to attract with your content. Defining your audience will help you decide on the type of content to create. It’ll also help you to decide on the appropriate product you will sell on the site.
What kind of content will you be creating, what language will you use in creating the content and how often will you be creating it? Will your content be self-created or user-generated? These are basically the issues you will have to settle before even buy a domain.
how do you promote your content and drive traffic to your site. How do you get your audience to buy what you have to offer.
Optimize the site for search engine. Publish qaulity content. Attract and cultivate your audience to build confidence, then monetize with the right strategy appropriate to your audience.
These are the pillars to making money with your blog and here’re some of strategies you can use to make money blogging even if you are getting less than 1000 visitors daily.
Skills such as personal selling (you know how to sell), writing (you can write very well), data analytics (even it is the use of MS Excel), coding (you can write programs that solve problems), etc. These are some of the high income skills that are in high demandAMP. Do you have any or a combination of them?
Why not use your blog to sell it? There are no better way to exploit your blog traffic than offering suitable services using your skills.
There are three ways of doing this:
Use your skill and experience to provide consultancy services to business organizations and serious individuals. As a consultant you give expert advice to your clients in your area of expertise. Or help them accomplish task that ordinarily they cannout do on their own.
Consulting is the primay way I monetize this blog. I help individuals and businesses develop business plans, strategic plans, develop and maitain accounting system, provide tax services and manage investment portfolio amongst other things.
Whatever it is that you know how to do best, you can provide it as a service to your audience. Create content around your area of expertise, build a loyal audience, earn their trust and then offer them the services.
Freelancing is the easiest way of becoming self-employment and it gets very much better for people with skills. So rather than remain in a 9-5 job as a graphic designer for example, you offer the service to a multiple of invdividuals and organizations working from home or remotely.
Theree are number of freelancing market place where people go and post jobs. Freelancer create their profiles on these sites and pitch for jobs.
You can use your blog as a launch pad for better freelancing gigs. Produce and showcase your quality content in your area of expertise. This will form part of your portfolio in addition to previous works you have executed for clients.
Are you very good at what you do? There are people, many people who will like to learn from you. A coach bridge knowledge gap in people by helping them improve their skills, earn more, do their business better or stay healtheir. Thus you can be a health coach, business coach, fitness coach, life coach, career coach, etc.
Find your niche, get some certifications to prove your competence, produce and publish relevant content on your blog, cultivate your audience and serve them to earn money. One easy way of offering coaching services with your blog is by creating a membership segment.
On your member area, you provide premium content using both text and video to teach and help your audience achieve success in given areas. To access these exclusive content, your visitors pay.
You can learn how to teach what you know and make money in this teach your skill academy programme by Osby Brands
#2. Sell Information
Selling information is one of the fastest growing online business model in history. It may seem to be a new area but the idea of packaging knowledge and expertise for sell has been around us for a long time. The internet simply exploded it.
Remember the days people publish ‘how-to manuals or record motivational speaches on audio cassettes and CDs. That is information products. It has become bigger today as part of the digital publishing industry and it’s worth billion of dollars.
Cut a slice of the cake by using your blog to sell information products. It is simple to do. People are constantly seeking for information: from how to loose weigth, stay healthy and earn more to how to walk dogs or get visa to foreign lands.
If you know any of these things and more or can learn any of them, do so. Then package the information and sell to your audience. The information can be packaged in the form of an e-book, video or even a podcast. Create the information and sell it on your blog.
A lucrative way to make money blogging is by selling digital products. However, it is important that the products you sell are relevant to your niche. The audience that visit your site do so because they seek specific information relevant to their needs. So presenting them with products outside their interest will irritate them and they may never come back.
And you will not make money as a result.
Digital products come in either of three forms, namely: e-books, software and online courses. You can create these resources yourself or sell for others. Create a resource page on your blog and list your digital products. Show and sell it to your audience.
You may also sell the products on third party sites like amazon.com, Google play store or iTunes for downloadable software or tools.
Selling other people’s products is call Affiliate Marketing. It is another way bloggers make serious money. If you don’t have the time to create your own e-book, online courses or video content for sell, identify hot materials from other bloggers or content creators and sell on your blog as an affiliate.
You earn a commission for every sell made through your affiliate link.
One easy way to get started in affiliate marketing is to join a quality affiliate market place and find a high commission offer to promote.
Final Words
You can make money blogging even if the traffic you get is low. But you have to know how to organize your blog properly and use the right monetization strategies.
Blogging is a business and blogs can also be a business tool. In other words, you can use your blog to promote your business or other things that you do for a living. With your blog you can create, a hub of information for anyone who wants to know about you, your products and services.
Buchi creates content and leads the Team at Kobotalk Management Services; a business development and investment consultancy firm. He provides strategic advisory to help SME's, small business owners and HNI's grow profitable business and make informed investing decisions.
Buchi creates content and leads the Team at Kobotalk Management Services; a business development and investment consultancy firm. He provides strategic advisory to help SME's, small business owners and HNI's grow profitable business and make informed investing decisions.